ECO-FRIENDLY WIFW SS’15

Fashion has always had the power to change the perception of people of the world. Manipulating the proverb, in today’s generation fashion has become mightier than the pen! You see them on the ramp one day; you see them all over the world being followed religiously the next day. Such is the supremacy of fashion.

The designers of WILLS INDIA FASHION WEEK SS’15 have understood the part well and thus “EMBRACE NATURE AND ENVIRONMENT”has been the new fashion mantra for all the outstanding designers of WIFW 2015. From Mother Nature to weavers, designers used the Wills Lifestyle India Fashion Week Spring-Summer 2015 as a platform to pay tribute to them. In a world where the resources are exhausting at a rate faster than the speed of light and the need of the hour is SUSTAINABILITY, WILLS INDIA FASHION WEEK 2015 showcased the romance with the nature, environment and the authenticity creating a beautiful, eternal and a sustainable love story.

Sustainability in fashion means being true to nature and being environment friendly. It is designing fashion products by introducing eco-conscious methods through the use of environment friendly materials and socially responsible methods of production. Usage of natural fibres and fabrics, recycling of fibres, using natural dyes, are all a part of Sustainable fashion.

Wills Indian fashion week highlights the convergence of Fashion with an igniting mix of traditions from around the world, modernity and nature-friendly. The designers did put their best foot forward!

“BLOSSOM-BANG”

The opening candidate Aneeth Arora used her pero-aesthetics – hand spinning and hand stitching using only natural dyes and fibres, and stepped into a territory of neon’s, aari work and hand embroidery. Her daisies, roses and flowers did blossom well.

ANEETH ARORA , WIFW SS'15
ANEETH ARORA , WIFW SS’15
Hand Embroidery
Hand Embroidery

“WANDERLUST”

Sans a signature style or look, the designer duo – DEV R NIL do not forget to include textiles from different regions containing the authentic prints and weaves, each season. This season, IKAT persists with the most basic and natural silks and cottons.

DEV R NIL, WIFW SS'15
DEV R NIL, WIFW SS’15

“AFRICAN SAGA”

Nachiket Barve transported the attendees to Africa. Fascinated by the continent, Barve came up with the “Kalahari” collection. He is yet another designer who stepped up and used the most authentic and natural textiles with intricate hand embroideries and beading techniques, inspired by the rich African culture and vocabulary.

NACHIKET BARVA , WIFW SS'15
NACHIKET BARVA , WIFW SS’15

“UNION OF ETHNICITIES”

Urvashi Kaur creatively harmonized shibori prints on denim and khadi giving youthful and ecstatic feel to her collection, yet remaining loyal to sustainability. The collection explores cultural communities and ethnic interests.

URVASHI KAUR , WIFW SS'15
URVASHI KAUR , WIFW SS’15

“BENARASI IN SPIRIT”

Chhaya Mehrotra gives you a virtual voyage in the holy city of Benaras , a city to shed all the sins and become pure. True to this belief , the designer served us with very raw, very ethnic and authentic collections in silk and cotton and raw leather. The meticulous techniques of weaving and hand work is well seen in her collection.

CHHAYA MEHROTRA , WIFW SS'15
CHHAYA MEHROTRA , WIFW SS’15

“ON A SUSTAINABLE TRAIL”

Neeta Bhargava showcasing sheer elegance and class in her contemporary organic collection, Rajesh Pratap Singh revived the indigo dying on Khadi , christening it the “khadi Denim” , Vineet Bahl’s collection was generously treated with zardozi, mukaish and dabka work, Sahil Kochhar, inspired by the cutwork art, Sanjhi, from Mathura, he beautifully incorporated this feature by designing sophisticated floral cutwork, and three-dimensional embellishments, Roopa Pemmaraju (artisan’s fabric), Rehane (Kutchi), Anupama Dayal (Ikat), and Masaba Gupta were few other designers who took sustainability seriously and well. A whooping thumbs up!

Sustainability has undoubtedly become more important than ever. Our clothing consumption has reached an all time high and in response advocates for mindful and more eco-friendly designs. Wills Lifestyle Fashion Week, Spring- Summer 2015 screams this message louder than ever. Cheers to the thoughtful designers.

Stay eco-friendly , Stay stylish.

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